After a long few covid years, this Christmas campaign for Tesco aims to help the nation ensure nothing gets in the way of the festivities this year.

Backed by Queen’s “Don’t stop me now”, the film celebrates the nation’s spirit of joyful defiance and determination to have a good Christmas this year no matter what happens. Whether it’s a broken down car, covid travel restrictions, or a stubborn Elf, this Christmas… nothing’s stopping us.

Tom and I were co-writers

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BBH Lead Creative Team: Lawrence Bushell and Luke Till

BBH Creatives: Tom Chancellor and Shruti Veeramachineni

BBH Creatives : Kevin Travis and Marion Cohen

BBH Creative Directors: Uche Ezugwu, Kevin Masters, Christine Turner

Executive Creative Director: Helen Rhodes

Sprint - A network that works at the speed of light. 

Valentines day TV - “Pour your heart out with the speed of light”

We have all been there. 70% of brits would prefer if trick or treaters didn't come to their door. We wanted to exaggerate the insight with a bit of humour. 

It’s a little pathetic, a little awkward but definitely an British phenomenon and worth poking some fun at. The film, born from this insight and analysis of social conversations around Halloween, showcases the ludicrous antics of an unprepared Halloween couple as they attempt to hide from an advancing group of trick or treaters. Because no-one wants to disappoint the neighbours kids.

Stream in, and stream out, I love my device, the device is me…

Three UK have launched Go Binge, a proposition that allows customers to stream films, TV shows without contributing to their data allowance.

We set out to create a short film parodying people’s newfound streaming addictions based on binging insights .Set in an eccentric electronics store, the film sees a store owner host secret, unconventional ‘Binge classes’ after hours, encouraging people to become more in-tune with streaming and connected to their devices – to help them achieve a higher stream of consciousness.

While supporting the above the line activity, we decided to demonstrate SMARTY’s unique selling point in the real world – orchestrating a stunt showing how great it would be if the rest of world thought like SMARTY: giving back to customers what they hadn’t used.

Set in a hardware store, we see a range of customers attempt to return a range of slightly ridiculous items that have only partially been used, much to the bemusement of the sales clerk.

Uber Makes Sense is a campaign which reflects modern Britain through the characters and locations, and make sense of some of Uber’s business claims that may have caused confusion to their customers in the past.

Though the service claims are all vital components of the Uber business model, they can sometimes cause confusion and an occasional eye roll. To counteract this, they have been brought to life in humorous ways – with a London greengrocer explaining how surge pricing works through the medium of oranges and grapes, and a teacher comparing tracking your loved ones journey’s to her keeping an eye on her noisy class.

The Idea

To land the Imagination thought with a small opinion forming audience required very different behaviours to advertising. We needed a platform that could generate multiple connection points and reasons to believe.

This got us to a simple and powerful thought: an Oscar winning writer would write a short film script, stripped of any stage direction, to allow the readers to imagine their film off his script. The five most imaginative would go into production.

One script, five winning films. No film experience required, just imagination.

The Imagination Series was born. 5 winners were chosen by esteemed judging panel at Tribeca Film Festival and their film ideas promptly went into production, and eventually premiered at the following year’s Festival before being released online on Bombay Sapphire YouTube and Vimeo channels.

Greg Mutton and i were the the creatives who worked on the animated recruitment video.

Straight out. No bullshit. Conversation starts here. 

Storage tips can be hilarious.

A playful ad for HP Photosmart printers

The campaign showcased the power of The Debrief’s unique content using digital messaging to deliver over 90 executions featuring playful and provocative conversation-starters. The campaign used geo-targeting at over 100 digital outdoor sites as well as pushing real-time location-specific messaging reacting to where the consumer was and what they were doing. When it came to our search strategy, we took on a crusading approach appropriating male dominated key words to champion a female perspective on sex and drive high volumes of traffic. A hugely successful, the campaign beat all launch KPIs thanks to our deep understanding of what this highly valuable millennial audience is thinking about.

In three months we transformed Google search rankings, securing number one spot for a number search words. The campaign was a huge success, beating the launch target of 150K monthly UVs, by the end of the first quarter, recording 345k monthly UVs. This was thanks to our deep understanding of what this highly valuable millennial audience is thinking about.