Christmas Birthdays Suck

It's that time of the year, everyone it getting geared up for Christmas and feeling festive. Except you, that is, because it's your birthday around Christmas, but no one seems to remember. 

Get ready for a Facebook flurry of Merry Birthday Wishes as we make sure everybody gets the birthday love they deserve. We’re chuffed to be kicking off our work for Three with this playful but genuine social campaign.

Three’s social pages will undergo a Merry Birthday makeover to celebrate all of those people across the UK with December birthdays. Consumers will have a chance to nominate their friends with December birthdays to win one of four Best Birthday Ever prizes. The network also has a few surprises up its sleeve for anyone whose born in December via a surprise and delight social campaign.

Watch film ——————->

The spot features a train guard on a boring Monday morning commuter journey, in fact it was captured on 16th January, officially the most depressing day of the year. After his breakfast belVita our lovable guard sets about bringing Good Mornings to the sleepy commuters, cracking jokes over the tannoy. His good mood is truly contagious. The passengers initially raise a few odd smiles but by the time they get to their destination are in hysterics.

‘Where to’ was a platform designed to leverage local stories from passengers and partner-drivers in cities around the world.

Distributed to local markets to drive connection for the brand, its ambition was to lift the veil of mystery and bring to life the Uber experience in a familiar entertainment format that would humanise drivers.

The global platform launched with Where to, Britain running on Channel 4’s on-demand service All 4. Accessible through the Uber app itself, the series spanned six five-minute episodes filmed in different cities across the country.

Swap picnic rubbish for a delicious ice cream.

We launched a Sainsbury’s eco-friendly swap shop pop-up in Finsbury Park where park goers are encouraged to collect and recycle their rubbish, to receive a refreshing treat in return.

As the sun shines on our little (usually not so tropical) island, naturally more Brits are opting to spend time in the great outdoors, alfresco dining or enjoying picnics in local parks - leaving a trail of litter behind in their path.

Sainsbury’s will then responsibly recycle the rubbish collected, just as people can do at recycling points located at many Sainsbury’s superstores. The retailer is committed to making recycling easy for its shoppers by having dedicated recycling areas; where plastics, glass, cans and paper can be disposed of in an environmentally-friendly fashion. This process will be similar at its #ICleanForIceCream park pop-up.

Sainsbury’s challenged us with creating content to help bring to life their “every bit of Christmas” campaign on social. So, we thought, what could be more Christmassy than a board game?

We enlisted the help of 3 celebrity duos, Rochelle Humes and Stephen Mulhern, Chris Hughes and Kem Cetinay and Alison Hammond and Rylan Neal-Clark to take each other on at the game Speak Out. Each of the talent attempted to sing a lyric from the Christmas advert’s song to each other with the mouthpiece in and, as you can imagine, much hilarity ensued… The Sainsbury’s community certainly seemed to think so with engagement rates for all videos at above 5%.

As any first-time parent knows, the arrival of a new baby turns our lives upside down. Whilst this clearly has the most impact on first-time Mothers, we wanted to make sure that supportive first-time Father’s weren’t forgotten either. So, this Father’s Day we treated a few sleep deprived first-time Dads to a bit of a break from shopping duties with a cute hidden camera stunt. We created special First-Time Father parking bays for Dad’s to get some shut-eye, whilst Sainsbury’s colleagues picked up the shopping.

Shot specifically for mobile, the film made a huge impact on Facebook, racking up 3m views and over 5000 shares in only a couple of days, with spectacular levels of positivity for the importance of supportive Dad’s across the Nation.

Cadbury asked Gravity Road to join them on a night of social media shenanigans for the 2014 Annual Brit Awards. Fresh off the back of his Free the Joy lip-syncing viral, James Corden took to the stage to host the Brits, and we got a crack team of creatives together to provide a proactive and reactive social media experience to accompany the live show.

Gravity Road crafted the 2014 Brit Award social campaign for Cadbury’s. With an overwhelming response from consumers and avid social media fans, Cadbury was declared the unofficial winner of the Brit Awards.

Click here to read how Gravity Road and Cadbury achieved such a result.

Our three-pronged approach was to be relevant, entertaining and to speak to music fans. Our objective: to make Cadbury the most topical and talked about brand on the night, resulting in a phenomenal increase of 10,000 Twitter followers in just two hours.

Our latest piece of work for Mondelēz UK has just gone live! The epic #DunkandWin Challenge sees YouTubers Calfreezy and F2 tackle a typically Wonderfilled Oreo-themed assault course, which features swinging rainbows and clouds, and a cookie-shaped target shoot-out, all in a race against the clock to complete the DUNK!

The one-minute hero piece was teased on the influencer’s social channels as they showed off their signature moves to practice their Oreo trick shot dunks. This campaign is promoting the on-pack competition where Oreo fans are in with their own chance to dunk and win some amazing prizes included a holiday worth £10,000.

Easter has long been neglected as a family occasion; instead, the long weekend is when people choose to get their DIY done. Sainsbury’s tasked us with helping challenge this trend and get families together again. So we encouraged families to give their hands a holiday, put down the power tools and get cooking, making, playing or even finger puppeting together.

To inspire this we produced an animated film directed by the brilliant Becky and Joe and a website full of 43 ideas for fun activities together.