Sainsbury’s challenged us with creating content to help bring to life their “every bit of Christmas” campaign on social. So, we thought, what could be more Christmassy than a board game?

We enlisted the help of 3 celebrity duos, Rochelle Humes and Stephen Mulhern, Chris Hughes and Kem Cetinay and Alison Hammond and Rylan Neal-Clark to take each other on at the game Speak Out. Each of the talent attempted to sing a lyric from the Christmas advert’s song to each other with the mouthpiece in and, as you can imagine, much hilarity ensued… The Sainsbury’s community certainly seemed to think so with engagement rates for all videos at above 5%.