The campaign showcased the power of The Debrief’s unique content using digital messaging to deliver over 90 executions featuring playful and provocative conversation-starters. The campaign used geo-targeting at over 100 digital outdoor sites as well as pushing real-time location-specific messaging reacting to where the consumer was and what they were doing. When it came to our search strategy, we took on a crusading approach appropriating male dominated key words to champion a female perspective on sex and drive high volumes of traffic. A hugely successful, the campaign beat all launch KPIs thanks to our deep understanding of what this highly valuable millennial audience is thinking about.

In three months we transformed Google search rankings, securing number one spot for a number search words. The campaign was a huge success, beating the launch target of 150K monthly UVs, by the end of the first quarter, recording 345k monthly UVs. This was thanks to our deep understanding of what this highly valuable millennial audience is thinking about.