Uber Makes Sense is a campaign which reflects modern Britain through the characters and locations, and make sense of some of Uber’s business claims that may have caused confusion to their customers in the past.

Though the service claims are all vital components of the Uber business model, they can sometimes cause confusion and an occasional eye roll. To counteract this, they have been brought to life in humorous ways – with a London greengrocer explaining how surge pricing works through the medium of oranges and grapes, and a teacher comparing tracking your loved ones journey’s to her keeping an eye on her noisy class.