Cadbury asked Gravity Road to join them on a night of social media shenanigans for the 2014 Annual Brit Awards. Fresh off the back of his Free the Joy lip-syncing viral, James Corden took to the stage to host the Brits, and we got a crack team of creatives together to provide a proactive and reactive social media experience to accompany the live show.

Gravity Road crafted the 2014 Brit Award social campaign for Cadbury’s. With an overwhelming response from consumers and avid social media fans, Cadbury was declared the unofficial winner of the Brit Awards.

Click here to read how Gravity Road and Cadbury achieved such a result.

Our three-pronged approach was to be relevant, entertaining and to speak to music fans. Our objective: to make Cadbury the most topical and talked about brand on the night, resulting in a phenomenal increase of 10,000 Twitter followers in just two hours.