Swap picnic rubbish for a delicious ice cream.

We launched a Sainsbury’s eco-friendly swap shop pop-up in Finsbury Park where park goers are encouraged to collect and recycle their rubbish, to receive a refreshing treat in return.

As the sun shines on our little (usually not so tropical) island, naturally more Brits are opting to spend time in the great outdoors, alfresco dining or enjoying picnics in local parks - leaving a trail of litter behind in their path.

Sainsbury’s will then responsibly recycle the rubbish collected, just as people can do at recycling points located at many Sainsbury’s superstores. The retailer is committed to making recycling easy for its shoppers by having dedicated recycling areas; where plastics, glass, cans and paper can be disposed of in an environmentally-friendly fashion. This process will be similar at its #ICleanForIceCream park pop-up.