Easter has long been neglected as a family occasion; instead, the long weekend is when people choose to get their DIY done. Sainsbury’s tasked us with helping challenge this trend and get families together again. So we encouraged families to give their hands a holiday, put down the power tools and get cooking, making, playing or even finger puppeting together.

To inspire this we produced an animated film directed by the brilliant Becky and Joe and a website full of 43 ideas for fun activities together.