The Idea

To land the Imagination thought with a small opinion forming audience required very different behaviours to advertising. We needed a platform that could generate multiple connection points and reasons to believe.

This got us to a simple and powerful thought: an Oscar winning writer would write a short film script, stripped of any stage direction, to allow the readers to imagine their film off his script. The five most imaginative would go into production.

One script, five winning films. No film experience required, just imagination.

The Imagination Series was born. 5 winners were chosen by esteemed judging panel at Tribeca Film Festival and their film ideas promptly went into production, and eventually premiered at the following year’s Festival before being released online on Bombay Sapphire YouTube and Vimeo channels.

Greg Mutton and i were the the creatives who worked on the animated recruitment video.